Aurora is expanding its borders, with a store being opened in Suceava, Romania on October 5. The Company’s plans are ambitious, so we are preparing to open 11 stores in Romania by the end of 2023. More to come!
“We are delighted to start operating in Romania. We want our philosophy of selling affordable goods at minimal prices to bring positive emotions to Romanian families. Our regular customers know that they can expect regular updates, regular promotions and discounts in Aurora stores. Romania is a neighbouring country. Its residents have a similar mentality and interests, so we are confident that our new customers will definitely share our values and will be able to appreciate all the benefits of shopping at Aurora,” Taras Panasenko, co-founder and CEO of Aurora multimarket chain, said.
Aurora’s entry into the Romanian market is an important step towards Ukraine’s European integration and boosting Ukrainian brand awareness abroad. The Company’s owners are confident that the residents of European countries will be able to easily identify yellow-styled Aurora stores very soon and associate them with high-quality, pleasant and affordable shopping.